Cafe's often have weird, artsy names, like The Circle Bean Nirvana, for example (we made that up, but you can have it). Abstract, or artistic business names often make it hard for Internet users to discern what business they're looking at, from a domain name alone. .CAFE gives all cafe owners an industry-specific domain extension to use, building a virtual community of cafes, vendors, distributors, and advertisers in the cafe industry, and helping to better connect you with your customers.