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.XXX Domain Now Available!
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This sTLD (sponsored Top Level Domain) is designed specifically for the global adult entertainment industry as a trusted brand, globally recognized and extolling responsible and safe behavior. |
Why should I register a .XXX Domain Name?
Non adult industry individuals & organisations
- Protect your brand from being associated with explicit content.
- All existing trademark owners as well as Non-Sponsored Community members can block their brand names by registering a "non-resolving" or blocked .xxx domain name.
Adult industry bodies
- Associate your brand with a globally recognised domain.
- Protect your brand from being registered and used by someone else.
- Increase confidence in your brand with the safeguards associated with the .XXX domain.
.XXX - Best Business Practices
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Developed by the International Foundation for Online Responsibility (IFFOR), all .XXX registrants will be obliged to follow a set of practices to be drawn up to provide effective self-regulation by the adult industry. In particular they must: |
- Safeguard children from being marketed or targeted online
- Defend customer privacy
- Oppose fraudulent, anonymous and unsolicited bulk SPAM advertising adult entertainment
- Combat the use of unlawful malicious codes and technologies (e.g., spoofing)
- Use and promote accurate labeling and meta-tagging allowing .XXX to be blocked more easily by parental controls
- Ensure clear and accurate disclosures, security of transactions and contact information
- Protect intellectual property rights. IFFOR will preserve the credibility of these practices through regular revisions and updates to accommodate developments in technology and in keeping with the current views of the general Internet using public.
For Adult Industry Professionals
.XXX will provide a consumer friendly online environment, which will encourage more trust and therefore higher usage of adult entertainment brands within the .XXX space. Thus creating highly attractive long-term (and hence valuable) online 'real estate'.
For Non-Adult Brands and Trademarks
.XXX gives the confidence that you can now control the exposure of your Intellectual Property in the online adult space thanks to our ability to help you block your non-adult trademark domains.
